Quiltd started as an idea, a small whisper of a thought that maybe this would be worth my time and effort. But it took a lot of courage to take that actual first step into the unknown.
Putting Yourself Out There
You know that feeling? That step that involves putting yourself and your designs out into the world. It is truly terrifying if you haven't done it before. Many nights I lay awake staring at the ceiling hoping that Quiltd would work out.
And it did, eventually, after a lot of hard work. Growing Quiltd into what it is today largely took place because I was willing to try new things and embrace the unknown.
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Social media marketing played a huge role in that growth and arguably made the biggest difference when growing my small creative business.
Social Media Marketing For Your Small Creative Business
Social media marketing is an important aspect of any small business's marketing strategy. It can help a small business reach and connect your target audience, increase brand awareness, and drive sales.
Here are a just a few reasons why social media marketing is so important for small businesses:
Reach a wider audience
Social media platforms have a huge user base, which means that small businesses can reach a wider audience through social media marketing.
I used Instagram Reels to reach a wider audience and it was incredibly effective. If you're a beginner, you can sign up for my Beginner Reels Course HERE
Increase brand awareness
Social media allows you to showcase your brand, products, and services to a wider audience. By consistently posting engaging content, small businesses can increase their brand awareness and reach more potential customers.
Improve customer engagement
Social media encourages you to directly interact with their customers. By responding to comments and messages, small businesses can show their customers that they care and are willing to listen to their feedback.
Drive website traffic and sales
Social media marketing can help drive traffic to your website or newsletter and ultimately lead to more sales. By including links to a website in social media posts, you can encourage your followers to visit the site and make a purchase.
Social media marketing is a relatively low-cost marketing option for small businesses. It can be done in-house and does not require a large budget for advertising.
This cannot be overstated, you do not own social media but you can use it for free! In the past year I spent probably $300 on Facebook/Instagram ads (mostly for courses!) and that was about it! All of the growth that I saw was organically driven (and free!).
Social media platforms offer targeted advertising options, which allow small businesses to reach their specific target audience. This can be especially useful for small businesses with a niche product or service.
If you do have a marketing budget, even just spending $25/month on a few of your most successful posts/Reels is helpful.
With the constantly changing landscape of social media, it's important for small businesses to stay up to date and active on social media. By consistently posting and engaging with your audience, you can remain relevant
Social media marketing is an essential part of a small business's marketing strategy. It can help small businesses reach and connect with their target audience, increase brand awareness, and drive website traffic and sales.
By consistently posting engaging content and interacting with their customers, small businesses can stay relevant and grow their brand on social media.
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If you you're wondering how Reels specifically helped me grow - take this free mini-course! Or attend this 2 week Beginners Reels Course.